Quoting johnswentworth:

there is knowledge for which money cannot substitute.

there is no full substitute for being an expert yourself. Heuristics about incentives can help, but they’re leaky filters at best.

Spend time in the field, practicing the relevant skills first-hand; see both what works and what makes sense. Collect data; run trials. See what other people suggest and test those things yourself. Directly study which things actually produce good results.